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Advertisements come in many formats, making them ideal in reaching specific audiences where they work, travel, read and play. Opportunities to reach audiences can be measured through commute data, print impressions, and digital analytics, so you know when an ad is working. A/B testing can let you know in real time the type of messaging that works best for maximum returns.

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Maryland Public Television’s Downton Abby Billboard: Posted prominently above I-83 going southbound into Baltimore City, this billboard promoting the final season of the popular series garnered plenty of attention from 35-55 year old professionals traveling from north Baltimore County into the city on their morning commute—a prime demographic for MPT and the series.