Featured Identity Program
Older Americans Month 2014 Observance: Prior to our involvement with an evergreen identity program in 2016, Older Americans Month had a different theme each year. The logo was the launching point of that theme. In 2014 we created a mark that symbolized the nurturing nature of the theme we were promoting: “Safe Today. Healthy Tomorrow.” The mark communicated the protective measures that seniors can take today to continue to thrive for years to come.