Low Income Subsidy Program
TMNcorp for Centers for Medicare and Medicaid Services
Culturally-sensitive creative material was developed to spread the word about CMS’s Low Income Subsidy Program to the Hispanic Community through intermediaries including family members, and community organizations and businesses. Through a relationship with TMNcorp, Doyle developed material that encouraged others to talk about the program with others and encourage them to access resources that can help them determine eligibility.
Media: Posters, fatheads, OOH displays, radio, print and web ads.
Services: Writing, design and creative media development.