College Branding and Recruitment
TMNcorp for Regis University
Development of branding and related strategies for this bilingual program targeted a new audience to this prestigious Denver area university. Focus group testing revealed successful messaging that resonated with Hispanic audiences and prompted calls to action. Advertising products included print, television and radio, and all products were created in English and Spanish. Co-branding with the existing Regis University brand was well received with Hispanic audiences while adhering to, and marrying with university standards and guidelines.
Media: Recruitment kit, fliers, brochures, mailers and print, radio and web advertising.
Services: Branding, writing, design and creative media development.