Toma las Riendas

TMNcorp for Agency for Healthcare Research and Quality

Through a relationship with TMNcorp, Doyle developed the creative material for this national public service campaign that targeted the Hispanic communities and garnered nationwide exposure. Print and outdoor advertising in key communities encouraged people to “take the reigns’ of their health and request Spanish language information about common medical condition like diabetes and high blood pressure.

Media: Print and outdoor ads.
Services: Concept development, copy development, design and photography art direction.

Through a relationship with TMNcorp (prime contractor), this national public service campaign targeting the Hispanic communities garnered nationwide exposure. Print and outdoor advertising in key communities encouraged people to “take the reigns’ of their health and request Spanish language information about common medical condition like diabetes and high blood pressure.