Today’s websites do more than just inform. They are highly-individualized tools that business owners put to work for them in many ways. Capabilities to transfer information, make transactions, feed data, capture data, integrate with other digital media, and proactively communicate are a part of many websites. But no matter how great a website is, unless it is easily found and accessed, it can’t be considered successful.

Featured Website Through a cooperative agreement with the National Highway Traffic Safety Administration, the American School Bus Council hired Doyle Communications to develop downloadable resources to help spread the word about school bus ridership. These resources required a new website so others could easily find and access the material. Promoted nationwide, is a digital media toolkit with news features, data capture and resource for the exchange of information to and from the school bus industry.